Whatsapp a anuntat ca renunta la taxa anuala de 1 USD. O parte dintre noi primeam mesajul ca, dupa un an de folosinta vom fi taxati cu 1 USD daca mai vrem sa folosim serviciul. Utilizatorii mai vechi nu au primit acest mesaj.
Nu mai este insa cazul sa ne intrebam cine si cum ar fi platit, pentru ca Whatsapp renunta la taxarea serviciului si bine fac.
Cumparat acum doi ani de Facebook pentru suma de 22 miliarde, Whatsapp numara acum 900 de milioane de uitlizatori lunari activi.
Potrivit lui Jan Koum (founder Whatsapp):
“this really doesn’t work for some people.” He noted that some people don’t have credit cards, for example, while it’s also worth noting there are other messaging apps — such as Facebook Messenger, which passed 800 million MAUs this month — that are free to use.
Compania vrea sa se dezolte insa pe segmentul de business, in care firmele sa comunice cat mai usor cu clientii lor.
“Starting this year, we will test tools that allow you to use WhatsApp to communicate with businesses and organizations that you want to hear from. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls – so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam.”
Puteti citi mesajul oficial aici.
Este o strategie excelenta prin care Facebook isi pastreaza ultizatorii fideli si incearca sa-si apropie sectorul de business care poate fi taxat mai mult decat 1USD pe an 🙂
De ce o fac acum? Pentru ca asa cum spunea in 2014 fondatorul Facebook Mark Zuckerberg, merita sa investesti in dezvoltarea unor noi aplicatii numai daca ele au peste un miliard de utilizatori, si Whatsapp se apropie de cifra :
“This may sound a little ridiculous to say, but for us, products don’t really get that interesting to turn into businesses until they have about 1 billion people using them.”
Nu pot sa nu remarc, asemanarea zicerii de mai sus a lui Zuckerberg, cu zicala fotomodelelor care nu se scoala din pat fara o cifra exacta 🙂
